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Many large corporate sites offer "call me" features on their web sites. A customer surfing the web that requires immediate assistance can fill out a short form online with their name and phone number, and a customer service representative will contact them to assist them.
Small businesses may also want customers that have urgent issues to be able to request callbacks from the web site. With Active Call Center and a quality web hosting product, these types of telephony features can be implemented quickly and easily.
Refer to the section title How to Add Telephony Features to a Web Site for more details on this topic.